Thinking out loud about links, trust, and the web.
Sometimes the shortest links hide the longest stories.
HTTPS protects your connection. It doesn't tell you whether you should make it.
Domain age is one signal among many. It shouldn't be the only one you rely on.
The page you expect isn't always the page you reach.
A preview doesn't need to tell you everything. Just enough to decide.
Most links ask you to decide with very little information.
Shortened links are useful. They're also a significant blind spot.
Visual tricks designed to look like sites you already trust.
Know how often your links are opened without logging who opened them.